Spotify’s new sponsorship deal with Barcelona is worth a massive €435m.
Next Sunday, Barca members will vote on approving the agreement, which includes the naming rights of the stadium (which will be renamed Spotify Camp Nou), the front of the shirt for the men’s and women’s teams and the men’s training shirt, as well as various minor deals that include advertising space in the stadium, along with promotional actions with male and female players.
Sport and RAC1 are reporting the deal is worth of a total of €435m. The shirt sponsorship to 2027 will be for €240m. The training shirt for three years will be for €15m.
For the new stadium, Spotify will pay €5m over four years (those of the development works) and from the fifth year, it is assumed that with the new stadium, the figure increases to €20m over 8 years. In total, €180m.
Adding the €240m for the match shirt, €15m for the training shirt and the €180m for the stadium adds up to €435m in total.
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