New manager Michael Beale is hoping to get QPR to the Premier League in a season or two.
The head coach took over after leaving his position as Aston Villa assistant boss under Steven Gerrard.
Beale is now back in London, his home city, as he looks to kick-star his managerial career.
“Out of all the opportunities that came up, I felt this one fitted,” he told the Daily Mail.
“It’s not the club with the most money in the world to spend right now but it’s got good strong ownership and they support you.
“The club has gone through a difficult period and had three years of stability and this is the challenge to push back to the Promised Land.”
He added: “Any club has to speak to its community.
“You have to have an identity. I want us to be close to our environment and so do the owners.
“We have to share what we’re doing with the fan base and they have to receive it and understand it because once it’s aligned you can march in the same direction.
“The alignment is massive. Whenever you align the board with the people who manage the team and the players and ultimately the fans, that’s powerful. You can defy the odds in the Championship by building a strong team and a strong identity and that will be our job here.
“Nathan Jones did that at Luton in his way and Valerien Ismael did it at Barnsley. Jurgen Klopp [Liverpool] is the best example, the manager and recruitment were in line with the model and the fans see it.”
