Arsenal earlier rejected a sponsorship deal with Spotify of up to £236 million, which has now been accepted by Barcelona, and it includes name rights to the Camp Nou.
It was Spotify co-founder Daniel Ek’s plan to rename Emirates Stadium that led to the Swede attempting to purchase the club from current owner Stan Kroenke last year, but no action was taken on either suggestion, since the Arsenal owners were not interested in selling and the naming rights deal never got off the ground.
Barcelona have reaped the benefits of Spotify’s sponsorship contract with the cash-strapped Catalan club, which is expected to cost the music streaming service a lot of money.
According to the Guardian, the three-year contract with Barcelona for jersey and stadium naming rights is for a total of £236 million, which works out to a total of £78.6 million each year.
For the first time in its long existence, Barca’s stadium will have a change of name, and it will be called the Spotify Camp Nou.
Barcelona supporters may not be pleased with this decision, but it might help the team compete in the transfer market in the summer, since the club has been connected with a bid for Borussia Dortmund’s Erling Haaland.
Obviously, Arsenal and Emirates already have a naming rights agreement in place that will last until the 2024/25 season, and SportsProMedia claims that the arrangement with the airline is worth roughly £40 million every season to the Gunners.