Real Mallorca business chief Alfonso Diaz: We want to be top 10 in 3 years; Asian market growing

Real Mallorca business chief Alfonso Diaz says they have plans of being a top ten club within ten years.

Diaz says signing Takefusa Kubo on-loan from Real Madrid was a deliberate move to lift their profile in Asia.

He said, “We have drawn up a three-year plan that consists of trying to become a top 10 club in the commercial area. We are close to the goal in sponsorship, while we still have a lot to do in ticketing and the indicators and KPIs in communication tell us that we are close on a sporting level.

“I hope that in these three years we can be closer to being among the top 10 in LaLiga.”

Diaz also said: “Part of our growth comes from the internationalisation of the RCD Mallorca brand. We have been working since the 2019/20 season on internationalisation, especially in the Asian market.

“With the arrival of Take Kubo in 2019/20 we got down to work and the results were very good. For example, we were the club with the largest television audience in Japan and, although we did not take the step of starting to work on social networks in Japan at that time, we did start creating content together with Amazon, which has a great reach. Now also with Kang-In Lee, it makes us a very relevant club in LaLiga in Asia.

“The priority when signing a player is that he be valuable in the sporting aspect and then, from there, we work to make the most of his arrival in the commercial department. We are close to finishing a docuseries with a Japanese company, where we will talk about the club. Having Take Kubo is important, but our focus is that the content revolves around the club as a whole, so that we can consolidate our brand, our vision and our philosophy in order to grow in that region.”

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